Sunday, May 10, 2015


*What pieces do you think are particularly remarkable in how they create content or a shared experience between creators and audience/creators?

Through my personal experience, I would think Harry Potter transmedia example with RPG forums would stand as a great example. Also, Lizzy Diaries. These Transmedian experiences let the people to experience the stories in another dimension and let feel closer to fictional characters

*What examples do you see as being particularly creative or innovative in their use of technology within the art? Lizzy Diaries for sure. The fact on how many different platforms it has been produced is fascinating and it opened a completely new genre for people to explore.

*What questions seem to arise, either from the articles or from your own thoughts? What other transmedia examples have you come across or can find?
I would ask the extent of the transmedia and is it going to growth? There is a solid amount of examples, however, transmedia is still not a super known thing to begin with. What impact is it going/is having on our lives? Will it expand and become a part of virtual reality? The other examples I could say is The Hollow - a project mashing documentary, digital storytelling, photography, audio and interactive mapping.

*What are examples of marketing pieces that aren't really transmedia storytelling and how do you tell them apart? I think Hunger Games or True Blood. These franchises definitely used transmedia storytelling idea in purpose of marketing. Bringing stuff into the web through different platforms let these project reach way bigger audiences and in a long run encouraged people to get to these stories and become a part of their fan communities

*Did transmedia storytelling exist before the internet - and if you think so, how? I think yes but I probably wouldn't call it transmedia. The example would be a book, and people recreating/rewriting or doing their own interpretations of something in a different form. Could be a story and someone recreating it in a "pretend" game or a fan's written addition to an existing book. All of this wasn't put online, but people collaboratively added pieces to a story and expanded it in a way transmedia does today.
My project will be a version of Anthony Bourdain travel show episode Traverse City, where I with a help of my friends will try out different dining/touristy experience and try to promote it online.

Saturday, April 4, 2015

"How has the relationship between artist and audience evolved due to technology?"

Being 90's kid and experiencing the change of the relation between the artists and the ones on the other side of the screen indeed has been amazing. Social networks became the easiest and the most affordable tool for marketing and promotion. A rare "star" doesn't have a twitter, or other internet account where they would be socializing with their followers.

I remember back in 2009, when the whole social networking was just growing, the best way for me to get to know what's going in the media world was through the fan-sites, where people would post candid photos, photo shoots and etc. posts about their favorite shows, films, actors and actresses. When facebook and twitter became popular, the same celebrities created their own accounts and started to share their daily lives with the public. Producers and those behind them saw this as a great tool for promotion purposes and at the end whole #twitter network came to our screens.

It's a nice trend that "#" became especially popular among the public competitions like "Dancing with the stars", "The Voice", "American Idol" and etc where the "real" drama takes place. Taking into account how popular these shows became thanks to the social media, no wonder why these programs have been renewed multiple times.

However, twittermania is not limited just to it and has expanded also into narrative, long-run tv series. From shows like Revenge, The Vampire Diaries, The Games of Thrones and etc. The main actors get involved with the discussions that the fan base fires up. According to one of the articles, one the actresses admitted that she hates to stare at herself on the screen, so she spends the whole running time talking to the fans on twitter. This sounds so nice, but it reveals the controversy how can you enjoy the whole show experience, when at the same time you're trying to put as many "#" on your device as possible? Another thing that was brought up about the bad side of social media was spoilers. When you are a fan, and maybe a little bit off on what's happening, It is really easy to find out what did happen on your fav show as people are constantly talking about some cool thing, discussing, and it is not that easy not to see what is really happening.

It seems that this whole media thing is going to grow and expand. Now the same shows are even bringing twitter screen into the tv screen. It is also an international thing. Similar reality shows in Europe are using # for a really long time now, but yesterday, I was watching an Australian cooking show with a small twitter screen where peoples' tweets I could read myself.

And it is not the end. The competitions like the shorty awards promoting "The Game of throes" or other show, live tweeting and etc. will continue to shrink the gap between the artist and the viewer. I don't mind any of the social networks, but I don't also think it has a huge impact on the stuff I choose to watch. Knowing that in today's world, if you want to be famous, you have to live on the internet, I think it is crucial for celebrities to be online with their viewers, but I can only imagine how much effort and time all of this takes.

Monday, March 2, 2015


This is 30-minute music mix for a brief workout session. It contains a mash-up of 10 EDM songs and between the excerpts of the songs, there are special musical parts composed by the independent artists. It is a fair use because it is a non profit seeking project made specially for a wellness purpose. It is not my material and I admit I don't have any legal claim that it is mine.

Genres+workout by Gintare Zukauskaite on Mixcloud

Mix contains:
Naughty Boy Feat. Samrumans – Home (Fedde Le Grand Remix) Magic – Rude (Zedd Remix) Ed Sheeran Vs. Holl & Rush Feat. Richie Lee - S(T)ing (Hardwell Mashup) 90s by nature, Chocolate Puma & Firebeatz - I Can't Understand, D. Guetta lovers on the sun, Yellow Claw - Shotgun ft. Rochelle

Tuesday, January 27, 2015

Film Genres: Borrowing&Stealing

Originality and plagiarism seem to be completely different, but actually  in some cases, it can be really hard to tell whether the work was plagiariased or it's just a coincidental resemblance. In today's world, the creators are making stuff including their own personal experiences and asking questions that a lot of people tend to ask or experience in their lives. Every artist is creating the art about something: specific genre, type, look because someone or something has inspired him. In the articles that I read, or the documentary I watched, every artist or person presented the story with the main thing that interested him. Then, they had to deal with other people who were also interested in the same thing. In the result, there was an issue because everyone wants to be the first, the best, the greatest, the true, the real, the acknowledged one. And though it might wouldn't seem so, that perfection everyone seeks also justifies the reason why the artists should be let to incorporate other peoples' work in to their art. Because other's art is also an experience, and in a lot of ways, that unoriginality is not intentional.

From my personal experience, I know that it's not fun when you have to face the "stealing" or the "borrowing" from your own work. When I was working on my project, and a good friend of mine didn't steal it, but presented some of the elements very similar to the ones in my work, I was upset. I was sure that the person didn't do it intentionally, and I knew that my idea was not the most original one, however, the fact that it was very similar in some ways started to rise the questions for me. Moreover, the same exact person decided to produce the project in the exact same place where I had decided to do it before hand. That rose into a bigger discontent of mine. It took a couple of weeks for me to let that go because I knew that it's going to be the reason when both of our works will be compared by the others and I will be put in the position where I will not voluntarily have to compete with my friend. After a long thinking, I came to conclusion that it's not worth it. Be who you are, follow what you believe in, and if someone borrows from you, be happy because you were that inspiration to someone. Maybe you won't get the credit, and maybe someone else will be awarded for your originality, but the value of art is not in the money, or recognition. Personally, I believe that true artist makes art for others to achieve the internal satisfaction. The admiration, the evaluation, and the fact that someone already adapted your idea for their own work, show that your work is good. Someone is admiring and wants to make the art like you do. My conclusion was based on that, and my other personal beliefs that I have about life, but whining and complain is definitely not the best thing to deal with that.

In terms of derivative borrowing, this is a short gap between a theft and originality according the authors of article. I would agree on that. If a person has an intentional wish to use someone's work as their own that would be the same as stealing. It's hard to proof it, but the difference would be obvious. In a plagiarized work there wouldn't be any new additions.

Our lives are full of borrowed ideas and it's not that "borrowing" and "stealing" happens in just visually or through sound. The fake Ray-Ban glasses sold of 15$ at the flea-market could be an awesome example of a transformative borrowing. Or a complete opposite one: a home cook, making a cake from some recipe found on the internet in some way is borrowing the idea.  Overall, it is even hard to gasp the extent of types of plagiarism among us.

Personally, I also get a lot  chance to incorporate someone else's work into mine. The music for the movies I make is a great example. I wouldn't be able to do it on my own, but the great websites on the internet gives an awesome solution. Another story would include the found footage I needed for Poetry video. The poem talked about a collapsing house, but there was not possible for me to capture it. I easily found the footage and used it for my own project that turned out well just because of it.

But taking everything into account, I could really ask a question about the authorship? It's hard to define, but actually if you didn't do a thing without anyone's help, you are already collaborating. Even if you borrowed the idea, or took the material from some project, you are already doing it with someone else I would agree with the idea that it's worth to be credited.

Overall, it's a tough thing to deal with, however, in today's world you have to understand that if your work is out there, it's a chance that someone will find it and will use of its own purpose. We won't be able to change that, and I think the industry and the sharing networking will continue to grow. There has been a huge progress in a solving the question of the sharing rights, but it's still a long way until the conclusion is drawn. I would say yes to the punishments for a voluntary plagiarism, but a strong no for the things that continue to spread the beauty of art into our world.